Last updated on March 8, 2023 at 09:27 pm

Gathering employee feedback is an important part of the communication process. It boosts employee engagement, facilitates two-way communication, and helps you continuously improve. But many internal communication professionals are very busy. Initiatives like surveying employees (and following up on the results!) may take the backseat to other programs. Especially if you feel like you don’t know where to start, don’t feel like you have any help, or don’t have leadership buy-in.

5 Employee Feedback Gathering Tactics

1. Use an Editorial Calendar. Include employee surveys in your content calendar to make sure they are part of your day to day comms plan.
2. Set Realistic Goals for Getting Employee Feedback. Don’t bite off more than you can chew. Start small with a cadence you can stick to and grow from there.
3. Set a Cadence. Survey employees are regular intervals to collect feedback and act on it throughout the year.
4. Get Leadership Support. Having a senior leader or member of the c-suite sponsoring an employee feedback plan is key to making sure you act on your results in a timely fashion.
5. Set Benchmarks. Make sure you are tracking your data over time and using it to set benchmarks. This will help you see where you are making an impact and what you need to focus on.

What To Do After Your Survey

Don’t just stop with surveying! It’s critical to follow up after surveying employees. Employees aren’t experiencing “survey fatigue”, employees are tired of taking surveys and never seeing any action taken afterward. So, make sure you build an action plan into your editorial calendar.