Effective Workplace Communication: Trends to Reach Deskless Workers
Last updated on November 15, 2022 at 10:14 pm
Communication in the workplace has dramatically changed over the last few years. From exacerbating existing issues with reaching, retaining, and engaging deskless workers to new challenges with an emerging remote/hybrid workforce, the pandemic has been a catalyst for great change. The way we work, communicate, hire, and live is so different now than it was pre-pandemic. And we will likely feel the impacts of the Great Resignation and shifting workplace dynamics for years to come. Don’t let your company fall behind. To help, we’re sharing our trends to help you create effective workplace communication strategies.
Trend 1: The Empathetic Leader
One trend that we believe will continue beyond 2022 is the importance of the empathetic leader. With trust in “my employer” being one of the most trusted sources of information and CEOs being expected to speak out and lead change, executive comms will make or break company cultures.
Expect to see more leaders involved in communication and speaking from a place of authenticity and transparency. If your senior leaders aren’t doing this yet, show them why it matters to your employees.
Trend 2: The (Continued) Rise of Mobile
Regardless of who you are trying to reach—frontline workers, remote employees, or even office workers—the last few years proved that we need better ways of communicating at work. Marketing Charts found that 8 in 10 digital minutes are being spent on mobile devices. Why not use that to your advantage? With over 3.8 billion people owning a smartphone worldwide, it’s a no-brainer to look at a Bring Your Own Device (BYOD) model for communicating. And this will open up doors to use secure, mobile comms channels.
Trend 3: DEI is a Movement Not a Moment
Representation matters. Who you hire matters. Who you give the microphone to matters. Don’t let a focus on DEI be just a moment at your company. Really live it. Embrace it.
This is one of the most important things you can focus on as a company in 2022. Workplaces that are more diverse and inclusive actually perform better. In fact, Deloitte research has found that inclusive workplace cultures are:
- 2 times as likely to meet or exceed their financial targets
- 3 times as likely to be high-performing
- 6 times more likely to be innovative and agile
- 8 times more likely to achieve better business outcomes
Trend 4: Tap Into the Employee Voice
There is a wealth of knowledge, ideas, opinions, feedback, and stories in your workforce. Companies that are willing and able to tap into the employee voice, to create feedback loops, and start focus groups, are going to succeed. Giving your employees a voice and making them feel heard is a huge secret to improving employee engagement, retention, and productivity. When you are able to share more voices, your people will feel more connected and more understood.
Trend 5: Rebuilding Trust Through Workplace Communication
No matter how you choose to communicate this year, make sure you follow through. Whether you start a new pulse survey series or make promises about DEI, be prepared to act and deliver change. This is how you avoid survey fatigue. Although trust in “my employer” is stronger than other sources, the pandemic has still hurt employee trust in their employers. It is critical that you listen to your teams to figure out what they need and work towards providing that for them.
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