Last updated on November 12, 2024 at 02:50 pm

Imagine this: a vast network of people keeping industries running—healthcare staff caring for patients, logistics teams delivering essentials, and retail workers replenishing shelves. These are your deskless employees—indispensable yet often disconnected from the organization’s core.

They don’t sit at desks or have access to a company email, yet they’re the backbone of global industries. Then there’s the hybrid workforce, shifting between remote and in-office setups, often feeling equally out of the loop and isolated from central communications and culture.

Why does this matter? Disconnected employees can lead to lower morale, higher turnover, and a weaker, fragmented corporate culture. But it doesn’t have to be this way.

This guide is your roadmap to bridge that gap, offering practical strategies to foster engagement and build loyalty across your workforce—whether they’re on the frontlines or balancing work between home and the office. Dive in to learn how to connect with every employee and elevate your organization from within.

Who Are the Deskless Workers?

A deskless workforce comprises employees performing their functions away from a normal corporate office structure. Rather, they are on their feet, in the field, or on the road, getting things done.

This group includes everyone who works in direct service, from retail assistants and factory operators to logistics drivers. Without a desk or a laptop, they often fall behind on critical updates, information about their teams, and any other messages that other employees driving offices take for granted.

Some sectors with a strong deskless workforce include:

• Healthcare: Nurses, Paramedics
• Logistics and Supply Chain: Warehouse Workers, Delivery Personnel
• Retail: Sales Associates, Cashiers
• Manufacturing: Assembly Line Workers, Machine Operators
• Public Service: Police Officers, Sanitation Workers

What Is a Hybrid Workforce?

A hybrid work model includes working from the office and home. These workers may stay at home on some days and come to the office on other days.

Such hybrid job profiles have become commonplace ever since the pandemic has passed. Some examples are:

• Project Managers holding the position both remotely and physically for meetings
• Marketing Specialists liaise with the team through the office and at home, working on the polished strategy
• IT professionals help their customers on both sides of the screen

What Is Employee Engagement?

Employee engagement is how deeply connected and loyal your employees feel toward your organization and their roles. Engaged employees actively contribute, go beyond their duties, support their peers, and proudly represent your brand.

For the deskless and hybrid workforce, engagement means feeling connected despite physical distance.  Importantly, engagement isn’t automatic—it requires genuine efforts and open communication.

It can help hybrid and deskless employees feel truly integrated and invested in the company’s goals.

Why Does Employee Engagement Matter?

Think about it: How often do deskless workers have a chance to check email? Rarely, if at all. They’re in different time zones, working varying shifts, and usually feel disconnected from the company’s mission and vision.

Consider these stats:

• Deskless workers make up nearly 80% of the global workforce.
• Yet, 40% feel disconnected from management, and 44% find corporate communication irrelevant.
• When employees aren’t engaged, turnover rates soar. For example, before the pandemic, Amazon’s warehouse workers experienced turnover rates as high as 150% annually. For smaller businesses, this kind of turnover could be devastating.

These statistics highlight the pressing need to tailor engagement strategies for your deskless workforce.

While the flexibility is great, hybrid work brings new challenges. On remote days, hybrid employees may feel isolated or “out of sight, out of mind.” Without a robust engagement strategy, hybrid workers risk becoming sidelined, which can erode morale and productivity.

But it doesn’t have to be this way. By prioritizing communication that resonates with deskless and hybrid employees—using mobile-first tools or shift-friendly updates—you can help them feel valued and motivated to stay.

When organizations invest in engagement, they cultivate a resilient and high-performing team, which drives personal growth and company progress.

Challenges Faced by the Deskless and Hybrid Workforce

Keeping the deskless and hybrid workforce engaged isn’t simple. Their unique schedules and working environments create distinct challenges. Here’s a closer look at some of these key obstacles:

1. Unpredictable Schedules Impact Communication

Deskless teams often work unconventional hours, and hybrid employees juggle remote and in-office days. These varied schedules make it challenging to ensure everyone receives timely information.

Critical updates can only be noticed with effective communication strategies, leading to disengagement. Mobile communication tools like The EMPLOYEE App help get the right information to the right people at the right time, no matter where they’re clocking in.

2. Feeling of Isolation

Hybrid and deskless employees often miss out on in-office interactions, making it harder to feel part of the team. They may feel disconnected from their office-based colleagues.

Establishing a sense of belonging becomes challenging with limited face-to-face time. This often leaves them out of company culture and camaraderie. However, consistent engagement efforts can help them avoid feeling like outsiders within their organization.

3. Limited Access to Information On-the-Go

From production floors to remote sites, deskless workers need instant updates to adapt quickly and safely. Hybrid employees, too, require immediate information to switch smoothly between environments. A lack of real-time access to critical information can hinder job performance and create frustration.

4. Lack of Access to Standard Benefits

Company perks like wellness programs or cafeteria discounts are great—if you’re on-site to use them. For deskless and hybrid workforces, such perks can feel like they’re meant for someone else. This can create perceived unfairness, impacting morale.

5. Difficulty Staying Engaged Across Shifting Environments

Hybrid workers experience varying levels of support based on location, and deskless employees may need more interaction with management. These inconsistent experiences can make engagement a constant struggle. With a unifying approach, both deskless and hybrid workforces may feel noticed and supported.

Each challenge here requires thoughtful, tech-driven solutions. By recognizing these pain points, your organization can help deskless and hybrid employees feel fully connected, no matter where or how they work.

How Mobile Technology Improves Deskless and Hybrid Work Experiences

Mobile technology bridges gaps for the hybrid and deskless workforce. Here’s how it addresses key challenges:

1. Facilitates Team Connection, Reducing Isolation

Mobile platforms enable instant, two-way communication, connecting remote employees to their peers and leaders. This creates a sense of belonging, improving morale and teamwork.

With tools like the EMPLOYEE App, employees can give and receive feedback in real-time. A more connected workforce is more engaged and productive.

2. Eliminates Platform Overload for Productivity

Switching between multiple tools drains time and focus. Mobile technology integrates all essential platforms into one, reducing clutter and simplifying communication.

Most employees only want to use one platform to avoid confusion. By centralizing everything they need on a single mobile solution; mobile apps improve data sharing. They ensure deskless and hybrid workers receive a user-friendly experience.

3. Reduces Turnover by Increasing Engagement

High turnover is a common struggle among deskless workers, often due to limited communication and feeling undervalued. Enhanced mobile connectivity can make workers feel seen and appreciated.

Engaged employees are likelier to stay loyal, and retention rates improve when they feel valued. Mobile technology promotes a culture of inclusion, where everyone can connect with management and know their input matters.

4. Provides Real-Time Information Access

Timely access to essential information is vital, especially for deskless roles where speed is key. About 75% of deskless employees rely on technology for daily tasks.

Mobile apps ensure all team members can access updated documents, policy changes, and schedules instantly. This keeps everyone informed and equipped to make the best decisions on the spot.

5. Gives Employees a Platform to Voice Ideas

Workers without a direct line of communication may feel voiceless, which can affect motivation and engagement. Mobile technology enables employees to voice opinions and share feedback instantly.

This kind of open channel for communication enhances job satisfaction, encouraging loyalty. A mobile-first approach makes it easy for employees to connect with leadership, improving engagement across deskless and hybrid teams.

6. Attracts Modern Talent with Tech-Forward Tools

Many job seekers now prioritize companies with up-to-date mobile solutions. 78% of workers say they’d pass on a role that lacks modern technology.

Employers are committed to innovation and employee well-being by adopting the latest mobile technology. This gives businesses a competitive edge in hiring skilled, tech-savvy workers who value efficiency and modern connectivity in their daily workflows.

Tools and Technology to Engage Hybrid and Deskless Workforce

To enhance communication, you need the right technology. Below are effective tools to augment engagement for remote and field-based teams:

1. SMS Messaging

SMS is one of the fastest ways to deliver urgent messages directly to your workforce, especially those without company email access. Since 90% of text messages are read within three minutes of receipt, SMS is perfect for time-sensitive updates.

This quick communication method also helps keep remote and frontline workers aligned on important changes. With the EMPLOYEE App, you can send SMS notifications to instantly reach all employees, ensuring critical information is never missed.

2. Pulse Surveys

Pulse surveys offer organizations a fast and effective way to gather employee feedback on workplace experiences and needs. Short and frequent surveys help monitor employee sentiment and identify areas for improvement.

Studies reveal that employees who feel their voice is heard are 4.6 times more likely to feel empowered. The EMPLOYEE App offers powerful social features that make it easy to engage employees and gain valuable insights.

3. Employee Apps

Employee apps ensure essential resources are always at employees’ fingertips, regardless of location. These apps centralize company updates, policies, schedules, team contacts, and HR policies. Employees can access key information instantly, even on the go.

This convenience ensures that employees always have what they need to stay productive and connected. The EMPLOYEE App is designed for internal communication, keeping deskless and hybrid workers informed with user-friendly mobile access.

4. Microlearning Videos

Microlearning videos break down training materials into concise and digestible formats. They improve knowledge retention and engagement by delivering content in short bursts that fit seamlessly into the workday.

This is ideal for deskless and hybrid workers with busy or unpredictable schedules. The EMPLOYEE App integrates microlearning content for skill development, ensuring that training is accessible and efficient.

5. Mobile Intranet

A mobile intranet is invaluable for today’s dispersed workforce. It offers secure access to company documents and team directories from any device.

This platform enhances self-service, empowering employees to find the necessary information without delays. The EMPLOYEE App provides a mobile-friendly intranet experience, improving resource accessibility.

In summary, a tech-first approach improves communication and strengthens team cohesion. The EMPLOYEE App offers a comprehensive platform that combines all these essential tools to ensure your workforce stays connected wherever they are.

Best Practices for an Impactful Employee Engagement Strategy

A strong employee engagement strategy is key to fostering commitment and boosting productivity.

Here’s a handy guide to developing an impactful approach that reaches every member of your workforce, from deskless employees to hybrid teams:

1. Assess Current Communication Effectiveness

Start by conducting a thorough internal communication audit. This process reveals how effectively your organization communicates with its employees, uncovers areas for improvement, and highlights strengths.

Key Steps:

• Evaluate Alignment: Identify if teams understand their roles in the organization’s mission and goals.
• Assess Communication Channels: Examine if current platforms reach employees in the most convenient and accessible ways.
• Analyze Engagement: Track metrics like open rates, click-through rates, and read times to understand how employees interact with messages.
• Gather Insights: Conduct focus groups or use the EMPLOYEE App’s analytics dashboard to measure specific metrics like popular content and time spent on each message. These insights allow you to adapt and optimize communication strategies, ultimately enhancing workforce alignment and morale.

2. Strengthen Your Employer Brand

Employees who believe in the company’s values are more likely to be engaged. Clearly define your values and integrate them into everyday practices to promote community and shared purpose.

Key Steps:

• Reinforce Brand Values: Make sure your values reflect what’s most important to your workforce. For instance, if teamwork is a core value, introduce recognition programs that celebrate team accomplishments.
• Communicate Purpose and Vision: Share the company’s vision regularly to inspire employees. Your brand identity and mission should resonate with every team member.
• Incorporate Recognition: Celebrate employee achievements regularly through newsletters, shout-outs, peer recognition programs, and digital rewards.

Engagement naturally increases when employees feel part of something meaningful, creating a stronger commitment to the organization’s mission.

3. Build a Customized Communication Plan

A robust communication plan is the backbone of any engagement strategy, particularly for deskless and hybrid workforces that need streamlined information.

Key Steps:

• Outline Communication Goals: Set measurable objectives like response rates to messages, app engagement, or employee Net Promoter Scores (NPS).
• Define Target Audience: To tailor messages accordingly, identify groups, such as retail staff or remote teams.
• Identify Core Messages: Determine priority content areas, like policy updates, training resources, benefits information, and company news.
• Select Communication Channels: Using employee feedback and accessibility, choose platforms like SMS, mobile apps, or email.
• Optimize Timing: Analyze when employees are most engaged. The EMPLOYEE App’s scheduling tools and data insights can help you time messages for maximum impact, ensuring critical information reaches employees when they’re most attentive.

4. Measure and Refine Engagement Efforts

Regularly evaluating the impact of your engagement initiatives is essential to maintaining a motivated workforce. Tracking progress allows you to make informed improvements and foster continuous engagement.

Key Steps:

• Set KPIs for Engagement: Establish benchmarks and monitor metrics like employee turnover rates, absenteeism levels, pulse survey results, retention rates, and eNPS scores to gauge your communication’s success.
• Collect Employee Feedback: Conduct regular pulse surveys, virtual check-ins, and feedback sessions. Anonymous comment boxes can also reveal honest opinions about engagement initiatives.
• Use Data to Adjust Strategies: The EMPLOYEE App offers real-time analytics, enabling you to make immediate adjustments based on trends and insights. By analyzing data from engagement metrics, you can fine-tune your approach to better align with your workforce’s needs.

An employee engagement strategy anchored in these best practices enhances workplace satisfaction and drives productivity and loyalty.

Wrapping Up

Effective communication is the cornerstone of an engaged hybrid and deskless workforce. Well-informed team members know exactly where to find resources, who to approach for guidance, and how their role aligns with larger company goals. Employees who feel connected perform better and stay loyal to your brand.

With The EMPLOYEE App, you’re equipped with a powerful platform tailored for dispersed teams. It empowers your workforce by delivering crucial information to their mobile devices, ensuring accessibility from anywhere.

Ready to see The EMPLOYEE App in action? Book your free demo today and elevate your frontline engagement to new heights!

FAQs

How can you ensure critical updates reach employees during emergencies?

With The EMPLOYEE App’s push notifications and broadcast alerts, you can send real-time updates directly to employees’ mobile devices. Whether an urgent company announcement or an emergency alert, this feature guarantees that everyone receives vital information instantly.

What’s a common misconception about managing remote or deskless workers?

One misconception is that remote workers need to be more engaged. Setting clear expectations and using engagement tools can boost visibility and accountability, proving productivity is achievable from anywhere.

Can The EMPLOYEE App support employee training and development for deskless workers?

Absolutely! The EMPLOYEE App enables mobile access to training materials and step-by-step guides. Deskless employees can conveniently access these resources, allowing them to develop new skills and stay up-to-date with company best practices.

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