As communication professionals, we always need to be evaluating our tactics and strategies so we can evolve and improve our effectiveness. In this guide, you’ll learn how to conduct a Stop, Start, Continue Analysis. 

What Does Stop, Start, Continue Mean?

This analysis is when you assess what you want to stop doing, start doing, and continue doing. This simple exercise is great for creating an actionable plan. By that, we mean that looking at your strategy from this perspective helps you break it into actual action items.

You might, for example, learn that your new virtual town hall initiative is working great, so you classify it as something to continue doing. But maybe a different employee engagement campaign isn’t performing as well, with low employee turnouts and participation. That can be something you just stop. Based on what you are no longer going to be spending your energy and resources on, you have this great chance to take on new projects and test new ideas.

Why Use the Stop, Start, Continue Model?

With the workforce and technology changing rapidly, looking at what we do and how on a regular basis is critical. It allows us to pivot in real-time. And it helps us achieve our comms goals faster. And because it’s easy to do, you can conduct these analyses throughout the year so you can become more agile and respond to the needs of a rapidly evolving workplace.

We also love this method because you can do it on your own or with a group of stakeholders.

What Our Guide Contains:

• Real examples of how to use this analysis to improve your communication strategy.
• Tips for what to do after your analysis, including:
  • Testing new ideas
  • Sharing your results
  • How to follow change management best practices
• A free analysis template you can use and edit based on your team’s needs.
• Other resources to improve your strategy.