Last updated on August 16, 2022 at 09:45 pm
Reaching frontline healthcare employees is critical. Nurses, physicians, other clinical staff, and non-clinical staff are all deskless employees. They don’t have access to the same tools, channels, and information that deskbound or office employees do. This poses a major challenge for communicating with frontline employees in healthcare. We need better tools and technology to keep up with the rapidly changing expectations of the deskless workforce.
The healthcare industry has long been going through the digital revolution. And in the wake of the COVID-19 pandemic, understanding the communications needs of your frontline workers and reaching all your teams has never been more critical. Today’s internal comms teams need to create an agile content strategy that must inform, engage, and hopefully retain employees. But how?
In this guide you will find:
- A game-plan for identifying the needs of healthcare employees
- Personas for physicians, nurses, and non-clinical professionals to help you understand their needs, how to reach them, and how to help them overcome the main challenges of their roles
- An analysis of digital tools used to reach deskless teams, including employee apps
- Examples of top healthcare organizations who have deployed mobile apps to achieve an increase in engagement and retention of their important frontline employees