Welcome to theEMPLOYEEapp’s latest whitepaper—your go-to guide for building an engaged, resilient frontline workforce that drives operational success, customer loyalty, and long-term business growth.
Frontline employees—who make up nearly 80% of the global workforce—are the foundation of daily operations, yet their engagement often lags behind. In today’s competitive and unpredictable landscape, investing in your frontline isn’t optional—it’s a strategic imperative.

This benchmark report is crafted to help HR leaders, operations managers, and business executives close the frontline engagement gap and future-proof their workforce.

What’s inside the guide:

FRONTLINE ENGAGEMENT BENCHMARKS AND TRENDS

Understand why only 29% of fully on-site employees are engaged—and what it means for your business if you don’t act now.

PROVEN STRATEGIES FROM INDUSTRY LEADERS

Discover how companies like Walmart, Starbucks, Hilton, Delta, and Marriott are building resilient frontline teams through communication, recognition, leadership development, and technology.

THE COST OF DISENGAGEMENT

Learn how disengagement quietly drains millions in productivity every year—and how high engagement slashes turnover by up to 51% and boosts profitability by 23%.

UNIQUE CHALLENGES FACED BY FRONTLINE WORKERS

Dive deep into the real issues: feeling undervalued, lack of career paths, mental and physical strain, inflexible schedules, and talent gaps—and why solving them matters.

TACTICAL ROADMAP: QUICK WINS AND LONG-TERM STRATEGIES

From instant recognition programs to frontline manager empowerment and AI-powered scheduling, get actionable steps you can implement immediately to boost engagement.

FUTURE TRENDS TO WATCH

Prepare for what’s next: AI-empowered frontline work, personalization of employee experience, the rising importance of well-being, and the evolution of frontline leadership.