Last updated on July 31, 2023 at 08:28 pm
Microlearning content is a great way to share bite-sized information and training with your employees. At theEMPLOYEEapp, we believe it should be easier and more affordable to educate and engage your deskless employees. That’s why we now offer a microlearning platform that you can add onto your purchase of our employee app and mobile intranet.
In this whitepaper, we break down why microlearning content is a great tool for employee education and share a content calendar template to create meaningful education campaigns.
What is a Content Calendar?
A content calendar is a type of editorial calendar that helps you plan, manage, and execute on a content strategy. Communications professionals use these tools to stay organized, get the proper approvals, and create strategies that help them achieve certain goals.
A content calendar for microlearning, for example, can help your business create meaningful campaigns all year long. This allows you to plan for annual campaigns like Mental Health Awareness or Black History Month. But it also helps you target the right training to employee groups (e.g. managers vs. hourly employees).
Why Do You Need Microlearning Content?
So, why invest in microlearning content compared to other types of training and learning management systems (LMS)?
Well, for one, the average employee training video is very expensive. Creating training in-house isn’t really accessible to companies without big learning & development teams and budgets.
But also, typical training programs or videos are too long. Most employees, especially those on the front lines, don’t have a lot of free time to watch lengthy trainings. Taking your managers and employees off the line that long adds additional expense, which is why many companies don’t do much training outside of employee onboarding.
But that’s a mistake! And it doesn’t have to be that way. For something to be considered microlearning, it has to be short and to the point. This not only allows for employees to engage in more training, but then that information is easier to learn and retain.
What Our Content Calendar Template for Microlearning Contains:
- An explanation of what microlearning is and why it’s so important
- How to create campaigns that engage your workforce
- The power of using a content calendar for campaigns like microlearning
- A sample microlearning content calendar (including a template)
- Campaign ideas for every industry
- What sets our microlearning platform apart