Whitepaper: Moving from Employee Engagement to Employee Activation

Last updated on February 8, 2023 at 08:58 pm

Employee engagement is a metric that most companies have become fixated on. But measuring engagement isn’t always easy…or the right thing to measure in the first place. Internal communication professionals need to start thinking about employee activation.

What is Employee Activation?

Employee activation is when an employee takes a specific, desired action as a result of a program or campaign directed at them. So they aren’t just engaging with content (e.g. likes and comments), they’re actually doing a behavior. 

For example: you send out an open enrollment email. An employee might engage with that content by opening it and liking the post in your app, but acting on it would be if the employee took the step to enroll in benefits.

While employee engagement often measures how an employee feels about the company or the act of engaging with communications, activation is the measure of action they take as a result of that initial engagement.

What Our Guide Includes:

• A comprehensive explanation of what employee engagement and activation is.
• Why activation is a more valuable metric for internal comms pros than engagement at this point.
• How to start measuring and improving activation today.