Suppose you are the head graphic designer in the marketing team of a prestigious company with subpar internal communication plans. Despite your expertise, a critical project deadline is missed due to the lack of timely communication about a changed event date to you and your team. Alternatively, imagine being part of a sales team where a potential client walks away due to contradictory information stemming from ineffective internal communication among team members. These instances underscore the pivotal role of robust internal communication plans within organizations. Strengthening these plans is imperative for every employee. Failure to do so can result in unmet objectives and financial losses for the company, taking various forms.
In this blog, we’ll discuss how to create an internal communication plan that works. Let’s delve in!
Internal communication plans lay down the methods and pathways of communication within an organization. These plans cover the strategies for communicating achievements, targets, and guidelines to employees and facilitating collaboration and unification of the departments. Some of its other benefits include:
There are so many internal communication strategy models out there that it can be challenging to pick the model that works best for your organization. Listed below are some steps that you can follow to set up an effective communication program within your organization:
Organizations can customize their employee communication strategies according to the existing communication landscape so that it is caters to employees’ specific preferences and needs. Knowledge of the current status of internal communication in an organization allows one to fix communication gaps, use latest technology, increase staff engagement and participation, and support collaboration among different teams and groups.
Evaluation of the current status of internal communication within the organization can be achieved in two main ways. Firstly, connecting with employees through feedback sessions and reviewing existing communication channels would be a good idea. Secondly, the relevance of the content being shared within an organization should also be assessed.
The Specific, Measurable, Achievable, Relevant, and Time-Bound (SMART) framework is a goal-setting method for organizations, and could be a useful tool for efficient internal communication. Some ideas on how to use the SMART goal framework:
Organizations can also achieve the SMART goals framework in their internal communication techniques so as to set clear objectives, track progress, and improve communication effectiveness and employee engagement.
Identifying the target audience for internal communication is paramount to customizing content to meet employees’ preferences. By segmenting employees using various factors, organizations can develop strategies that promote engagement, collaboration, and alignment across the workforce. This is a sure way to make the messages resonate and have an impact that will help achieve the organization’s objectives.
Purposeful, straightforward communication within an organization helps employees through detailed information, avoids confusion, and shows respect for the time of employees. It promotes trust, openness, and interaction, which contribute to better morale, productivity, and the culture of the organization.
A storytelling style in internal communications would be transforming ordinary messages into engaging stories that staff will understand and relate to on a higher level.
Choosing the right channels for internal communication is crucial for several reasons:
Keeping communication in a constant flow and planning the content in advance is a very important part of internal communication. These statements make the task of leaders to lead transparently, gain confidence, work in line with company goals, retain the interest of employees, reduce uncertainty, raise efficiency and be prepared for any potential trouble. A content management system proves to be a helpful ally for such requirements.
A content calendar is key to organizing and scheduling multiple communication activities that fall under the umbrella of internal communications. It enables organizations to maintain consistency, sustain objectives, and maximize the use of available resources.
Internal communication channels, which are two-way in nature, play a pivotal role in the establishment of a healthy workplace dialogue, increased organizational understanding, empowerment of staff and innovation, and institute a trusting work environment. They open a window for employees to air their thoughts, innovate, and participate in decision-making, resulting in increased involvement and organizational advancement.
Transparency in intra-organizational communication is one of the key factors that help develop trust, show openness, address concerns, and build a positive workplace atmosphere. It helps in developing credibility, maintaining transparency, busting rumors, and growing the morale of the employees, leading to a highly committed workforce.
Internal communication platforms are digital tools that are meant to promote communication and collaboration between employees within the company. They offer various functionalities to streamline communication and improve reach:
These tools streamline communication and improve reach by:
Employee advocacy includes internal communication that gives employees the chance to be ambassadors for the organization, in addition to internal and external stakeholders. Externally, these programs create a platform where employees feel connected to the organization’s mission and goals, fostering collaboration and alignment. Intranet communication channels are utilized to encourage employees to share information about the company, its achievements, and its strategies with their colleagues. This cultivates unity among them and nurtures a sense of pride and belonging.
Finally, all internal communications with employees aim to turn them into progressive participants in branding and value promotion, not only inside but also outside of their operation. Organizations can use employees to build their reputation, reinforce trust, and finally, boost business performance.
It is imperative to evaluate the efficiency of a communication plan, as it allows for an assessment measure and identification of areas that need improvement. Here are some ways to measure:
Periodic assessment and adjustment are key for the internal communication process to continue working. Through systematic evaluation of strategies, dealing with arising problems, improving efficiency, keeping up with public interest, continuous innovations in line with the set goals, and meeting employees’ needs, organizations can make their communications inclusive, meaningful, and effective.
A meticulous internal communication plan is the essence of intercommunication and the cornerstone of a successful organization. And it allows, in turn, collaboration, trust, and productivity. Keeping the employees informed, engaged, and committed to the company’s goals encourages innovation, enhances employee satisfaction, and helps meet business goals with ease.
An internal communications plan for remote or hybrid teams can include strategies such as utilizing digital collaboration tools, establishing regular virtual meetings, and ensuring clear guidelines for remote communication to facilitate effective collaboration and engagement.
Yes, an internal communication plan can include initiatives to support employee mental health and well-being, such as promoting work-life balance and providing resources for stress management.
An internal communication plan can support the onboarding process by providing clear communication about organizational values, expectations, and resources available to new employees. It may include orientation materials, mentorship programs, and opportunities for new hires to connect with colleagues and ask questions.
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