What is Digital Signage, and How Can it Benefit Your Comms?

Picture yourself entering a busy corporate building, and the first thing you notice is a wonderful digital display that highlights the latest employee’s accomplishments and firm developments. This is the magic of digital signage, an exciting and moving communication method that has altered the way organizations communicate with their workforce.

Digital signage refers to digital displays such as LCD screens or LED walls that broadcast multimedia content such as video, images, and text. You may put these displays in high-traffic areas such as lobbies, break rooms, or, if desired, on-site at your manufacturing facility to ensure that your message reaches the right audience. Let’s learn what is digital signage for employee communication.

What is Digital Signage?

Digital signage in employee communication is a modern type of visual communication that uses cutting-edge display technologies to show content dynamically and in a targeted manner. Unlike other traditional display forms, digital signage enables you to control and organize your content promptly and in real-time so that you can adjust and update your messages efficiently.

68% of consumers think signage represents the quality of a business and its offerings. This highlights the importance of effective signage in influencing consumer perceptions. In terms of hardware, digital signage can use several display technologies, such as LCD screens, LED walls, and even interactive touchscreens. All these displays are vibrant, eye-catching, and capable of projecting high-quality visuals.

Nonetheless, it’s not the whole concept of digital signage. Advanced software also drives such hardware, which supports centralized content management, scheduling, and distribution on various screens. It enables you to design and show engaging content and provides a seamless communication experience throughout your organization. 

Also Read: How to Promote Work-Life Balance in a Remote Work Environment

Benefits of Digital Signage for Deskless Workers

Digital signage stands out as a solution in the modern, fast-moving corporate world, where adequate information flow is crucial for a high-performance organization’s successful functioning. Indeed, many people immediately think of digital signage as a platform capable of capturing the audience’s attention. Yet, the interactive tool leads to a holistic learning process and improves the efficiency of the internal processes. Let us consider the list of benefits of digital signage for deskless workers in detail.

Increased Engagement & Attention

Digital signage confronts the challenge of information overload and constantly captures and re-captures the attention of your audience. While static signs can fade into the background and be easily ignored, digital signage uses multimedia content such as video and animation to create an interactive and engaging experience.

The more visually appealing your postings are to employees, the more they will understand and want to remember them. This increased engagement benefits the information retention rate and creates a more committed target audience that is invested in your corporate culture. 

Moreover, you can customize the content for specific audiences or locations using digital signage. It eliminates the problem of irrelevant content and contributes to improving the quality of the communication process. Employees are more likely to pay attention to information on signs specific to their work or area of operation.

Also Read: Key Metrics and KPIs for Measuring Remote Employee Engagement

Improved Employee Experience

Digital signage is vital in promoting an employee experience throughout the organization. Imagine walking into the office and seeing digital displays showing the latest product lineups, company achievements, or personalized messages. This will have a positive effect on workplace happiness and loyalty.

Moreover, digital signage in deskless employee communication may function as a wayfinding and information hub, transmitting real-time updates on current and upcoming events, meetings, schedules, or even emergency protocols. By seamlessly flowing the information, you can eliminate confusion and maximize productivity, making sure that your workforce is always informed and empowered.

Digital signage can also establish a more inclusive and diverse workplace. Presenting cultural celebrations, employee spotlights, or even a message in several languages can help employees feel a greater sense of belonging and respect and value diversity in the workplace.

Also Read: Essential Tools for Deskless Employees Working Remotely

Enhanced Internal Communication

Internal communication is essential to an organization’s success, and digital signage is a great way to enhance it. With digital signage, you can easily share announcements about your company, vital news, and recognition in several locations, so every employee will be informed and engaged. Moreover, you can use digital signage to raise employee morale, express recognition, or for other purposes.

This is just an example of what you can achieve through digital displays; imagine the effect of projecting employees’ accomplishments, milestones, or even personalized notes on high-traffic digital displays. The recognition inspires your personnel and establishes and fosters a positive company culture. Moreover, digital displays can promote real-time collaboration and knowledge-sharing concepts by displaying project updates, team milestones, or even interactive whiteboards as a sign of stronger, functional teams.

Openness and teamwork demystify leadership and inspire a feeling of togetherness and ownership, which ultimately results in more innovation and productivity from employees. Finally, utilizing digital displays as an internal communication tool ensures that your communication is relevant and impactful. This cultivates collaboration and a well-informed workforce by keeping them up-to-date with the organization’s direction.

Also Read: What are the Most Important Metrics for Internal Communications Success?

Real-World Examples

Digital signage is an invaluable asset to a wide range of industries, and many of them use it to benefit their communication and engagement. 

Digital signage offers a compelling business case for organizations looking to enhance employee communication and engagement. In corporate settings, it serves as a dynamic internal communication platform, delivering real-time updates, company news, and event announcements, fostering a more informed and connected workforce. By providing easily accessible information and interactive experiences, digital signage facilitates employee engagement initiatives and boosts morale. Additionally, in sectors like healthcare and education, digital signage streamlines internal communication processes, improving staff coordination and efficiency. Overall, the adoption of digital signage in organizations underscores its capacity to enhance employee communication, drive productivity, and enrich the overall employee experience.

Furthermore, digital signage in organizations can also play a crucial role in reinforcing company culture and values. By showcasing success stories, employee spotlights, and recognition programs, digital signage helps cultivate a sense of belonging and pride among staff members. Moreover, it can be used to promote wellness initiatives, safety reminders, and training opportunities, demonstrating the organization’s commitment to employee well-being and professional development. Through visually engaging content and targeted messaging, digital signage becomes a powerful tool for aligning employees with the organization’s mission and objectives, ultimately contributing to a more cohesive and motivated workforce.

Also Read: A Guide to Completing an Internal Communications Audit

Summing Up

Digital signage presents a dynamic and versatile solution for enhancing communication strategies across various industries. By seamlessly integrating captivating visuals, timely content, and interactivity, digital signage not only captures attention but also delivers messages effectively. Its ability to adapt to diverse environments and audience preferences makes it a powerful tool for engaging customers, employees, and visitors alike. Whether used for advertising, information dissemination, or brand storytelling, the benefits of digital signage extend far beyond traditional communication methods. Embracing this innovative technology opens up new avenues for enhancing communication efforts, driving engagement, and ultimately, achieving organizational goals in an increasingly digital world.

Frequently Asked Questions

1. What industries can benefit from implementing digital signage?

Virtually any industry can benefit from digital signage. Retailers can use it for advertising promotions and showcasing products, while restaurants can display menus and daily specials. Educational institutions can use it for campus announcements and event promotions, while healthcare facilities can provide way-finding information and health tips. Additionally, corporate offices, transportation hubs, entertainment venues, and government agencies can all leverage digital signage for various communication.

2. How does Digital Signage Engage Frontline Workers?

Digital signage keeps frontline workers informed with real-time updates, safety protocols, and company announcements directly in their work environment. By enhancing communication it fosters engagement and empowers workers to stay connected and productive.

3. What is the contribution of digital signage to workplace safety and compliance? 

Digital signage is a critical instrument to keep workers safe and compliant. When implemented, real-time safety notices, emergency procedures, and regulatory changes give employees a wealth of knowledge and allow them to respond quickly.