Last updated on March 8, 2023 at 09:20 pm

Internal communication professionals and external comms professionals can learn a lot from each other. Both groups of communicators are competing with the 24/7 news cycle and increasing expectations about the quality of content. How can you cut through the noise? How can you command attention? These three external comms tactics from a former PR professional on theEMPLOYEEapp team can help you begin to break through to make an impact.

Tactics for Internal Communicators

1. Break through the noise. There are many distractions communicators need to compete with. To get employee attention use catch titles, eye-catching visuals, and graphics.
2. Keep messages short and visual. We spend an average of 13.4 seconds reading an email. So, break your messages into bullets and smaller paragraphs.
3. Follow brand standards. It is important to follow external brand standards on internal messages. Use the same colors and fonts, but also incorporate the brand’s purpose, mission, and values into comms to help convert employees into brand advocates.

Partnering With External Communications Teams

To really make a difference at your company, make sure you are partnering with your marketing team and learning about the external comms tactics that they use daily. You might be surprised to learn that you have the same goals around employee advocacy or internal branding or that you need the same suite of tools to get your jobs done.

Marketing Tactics That Work for Internal Comms

A few of the tactics that make a big impact for both internal and external audiences are:

• Get attention quickly. Marketers might use pithy post captions or click-bait titles to get their audience to stop scrolling or open an email. Internal comms can also focus on titles and captions on internal messages to increase engagement on their content.
• Keep messages short and visual. By focusing on visuals (which really are worth 1,000 words), you are more likely to get attention. Whether you’re working in video or text as a medium, keeping your messages concise and to the point is always helpful.
• Stay on brand. When external branding is continued on internal channels, you create a strong sense of place and identity at your company.