theEMPLOYEEapp conducted a survey that found that 23% of Americans who work at companies with over 500 employees aren’t sure what the name of their CEO is and 32% wouldn’t even be able to identify them in a lineup. In this article by Arik Hanson, he talks about the problem this poses for communicators reaching their deskless workforce and why a clear leadership-to-employee communication strategy is so important.
Introducing your company to a new CEO is no easy task. Nowadays, CEO turnover is much higher than it used to be. If you’re not able to effectively handle the transition and communicate the changes with your workforce, you could be heading down a path of failure before the new CEO even gets a chance to start.
The big problem is that 25 – 35% of employees have no idea who their CEO is. And that creates a big problem for communicators and companies because:
So, what can internal communication professionals do? Here are some employee communication best practices to leverage for your executive comms plan:
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Read the full article for tips on how to introduce your new CEO to your employees and make the transition go as smoothly as possible.
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