Last updated on August 26, 2023 at 09:57 pm

As we collectively continue to struggle to engage our teams, mass texting has emerged as a powerful tool for internal communication. In this comprehensive guide, we will share best practices and templates to help you send mass texts to employees that help you achieve your goals.

What is Mass Texting?

Mass texting, in the context of internal communication, refers to sending text messages to a large group of employees simultaneously.

Unlike marketing or customer service texts that target external audiences, mass texting for internal communication is focused on reaching employees directly and engaging them in real-time. It is an effective way to ensure that important messages are promptly received and read by all employees, regardless of their location or work schedule.

By leveraging mass texting as part of your internal communication strategy, you can foster better employee engagement and streamline communication.

Can You Send Mass Texts to Employees?

When it comes to sending mass texts to employees, there are both legal considerations and best practices to keep in mind. Let’s explore both.

Legal Considerations for Texting Employees

• Obtaining Consent. Before sending mass texts to employees, it’s essential to obtain their consent. In many countries like the United States, laws such as the Telephone Consumer Protection Act (TCPA) and General Data Protection Regulation (GDPR) require your company to have explicit consent from individuals before sending commercial text messages. This includes employee communications that can be considered commercial in nature.
• Provide Opt-Out Options. Because of these protections, you must offer employees the option to opt-out of mass text messages if they prefer to receive communications through other channels. Respect their preferences and ensure that opting out is a straightforward process.
• Privacy and Data Protection. Ensure that the vendor you partner with collects and stores employee contact information securely. It’s essential that you safeguard your employees’ personal information to protect their privacy and comply with data protection regulations.

Texting Best Practices for Corporate Communication

• Respect Employees’ Time. While mass texts can be an efficient way to communicate urgent or time-sensitive information, it’s essential to use this channel wisely. Avoid excessive texting, especially outside of work hours, to respect employees’ time and work-life balance. And consider whether or not you’re texting employees who are off the clock and if those texts are truly necessary.
• Keep Messages Relevant. Ensure that the content of mass texts is relevant and valuable to employees. Use this channel for critical updates, emergency announcements, important reminders, and other high-priority communications.
• Integrate with a Comprehensive Communication Strategy. Mass texting should be part of a broader and well-rounded internal communication strategy. Combine it with other channels like email, intranet, or mobile apps to ensure a comprehensive and effective communication approach.

In summary, while mass texting can be a useful tool for internal communication, it’s crucial to understand how to use it and follow the law.

Technology to Send Mass Texts to Employees

Luckily, there are numerous technology vendors to choose from if you are interested in sending mass texts to employees.

Choosing the right partner can be a bit more challenging. As communication experts ourselves, we believe that there are too many one-off solutions. This can end up costing more, but it also gives your communications team more to manage and administer.

So, look for technology that:

• Isn’t solely a texting solution. Look for partners who offer more than just texting. You’re more likely to get a better deal and have less to manage and keep track of as a team.
• Offers unlimited texting. Many solutions come at low price points, but you’re limited to a set number of texts every month. Go over that limit, and you’ll incur additional charges. An unlimited plan will allow you to use texting as more than a crisis communication channel and include it more broadly in your strategy.
• Allows you to target your texts. Even though in this blog we’re talking about sending texts to all your employees, you will also want a solution that lets you narrow that audience. In a local crisis, you won’t want to alarm the whole company. You’ll just want to share real-time updates with people who are impacted. So, definitely consider the targeting capabilities of your technology provider.

Templates for Sending All-Employee Text Messages

Now for the hard part. With limited character counts per text, you have to be much more thoughtful about what you send to employees and how you say it. These messages need to be concise and clear so there’s no room for confusion. Let’s go over a few templates to send mass texts to employees.

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