Survey of Frontline Workers Shows Increased Use of Mobile Communications Channels
Last updated on May 25, 2023 at 03:50 pm
Research from theEMPLOYEEapp revealed a double-digit increase in the number of frontline workers engaging with their employers via SMS text messaging compared to the previous year. Today, 57% of employers are communicating with their frontline employees via text message—a 13-point increase over the previous year.
“We were encouraged by the results showing that most frontline workers are happy with corporate communication and feel included in their company culture,” said Amy Jenkins, Director of Client Strategy and Success at theEMPLOYEEapp. “While email and face-to-face communications were still the most-used channels, more companies now report using text messages and employee apps for communication than they did last year, with demand for these channels increasing.”
The full results of the survey of frontline employees and managers across four key industries are now available in a new report, “2023 Survey Results: State of Frontline Worker Communication.”
Read the full press release on PR Newswire.