Are your employees not visiting your employee intranet? Or are you just starting out with an intranet? In either case, you need to carefully consider your content strategy to ensure your employees keep coming back to use your intranet. To help you revive your existing intranet or get started on the right foot, use our 38 intranet content ideas.
What Content Should Be On an Intranet?
Your intranet should include a variety of information that is valuable to your employees. Many company intranets include content like:
- Company news
- Benefits information
- Integrations with important systems (e.g. HRIS, Learning Management Systems, etc.)
- Employee recognition
- Company storytelling
- Work events
- Business goals and milestones
But the most important thing to remember when curating content for your intranet is that you don’t need to include all of these categories. You need to learn what matters to your employees and business and create that content. So, if you’re just starting out with an intranet or refreshing an old one, start with the things that matter most to your teams. After you have the essentials, you can begin to develop more nice-to-know content.
What Do Employees Want From an Intranet?
You need employee feedback to create a good intranet content strategy. Running focus groups or surveying your employees to learn what they want to see on their intranet is a great way to get employees to use your intranet.
But there are some basic things that employees are going to want out of your intranet. Employees want:
- A mobile intranet. Employees want to be able to access information from their mobile devices. This enables them to find what they need when they need it.
- Search capabilities. You want to create a positive digital employee experience on your intranet. And one of the most important parts of that is easy search and navigation.
- An employee directory. Modern intranets are more social and help bring employees together. A directory is a great way to start building those connections.
- Integrations. Great intranets serve as resource hubs for your employees. That means you should have quick links and integrations with other important tools.
At the end of the day, as long as your intranet is solving employee challenges and designed for their needs, you can’t go wrong. Where many companies struggle is not designing the intranet experience for their teams or thinking about the end-user. That leads to a lot of boring content and infrequent updates, which leads to really low active use.
How Do You Make Your Intranet More Engaging?
So, what if you’re already providing great intranet content but your employees are disengaged? There are a few things you should look at:
- What kind of language do you use? Is your writing style conversational and written for your audience? Or is it full of jargon and corporate-speak that’s hard to relate to? Changing how you write your content can make a big difference.
- Is it repetitive? A lot of companies recognize employee milestones, anniversaries, and new hires. That’s great…but if you follow the same format each time and never mix things up, it can get really repetitive. Not to mention, that can make the recognition feel forced or not authentic.
- Does it enable two-way communication? Do you have commenting on posts? A question forum? Surveys and polls? Or are you just pushing out messages all the time?
- What’s the design like? Are you still rocking a SharePoint straight from the 90s? Or does your intranet have a modern look and feel that’s easy to navigate and use?
What’s in Our Guide for Intranet Content Ideas?
- 38 intranet ideas that will take your content to the next level. These are divided into multiple types of content to achieve your various internal comms goals:
- Storytelling
- Gamification
- Ways to elevate the employee voice
- Driving employee advocacy
