Crisis Comms Best Practices (infographic)
Last updated on December 19, 2022 at 05:10 pm
COVID-19 forced communications teams from all industries to evaluate their existing crisis communications plans and how they support their employees, whether they sit at a desk or work on the frontline of the organization. In this type of unprecedented, emergency situation it’s difficult to have a blueprint of what to do. So, we wanted to share four crisis comms best practices that you can use for future crises.
4 Best Practices for Crisis Communication
- Enable people managers. In a crisis, employees will turn to their managers first. If you don’t include them early and give them the resources and tools they need, you miss an opportunity to avoid panic.
- Don’t wait to plan ahead. Don’t wait until the next crisis to fix your systems and create agile strategies. Conduct a Stop, Start, Continue Analysis of your crisis plan today so you are always ready.
- Embrace transparency. When you are more transparent and empathetic during a crisis, you will meet employees where they are. This helps show them you care and that their feedback matters to you when decisions are being made.
- Invest in crisis communication channels. Don’t wait to invest in new channels that won’t let you down during a crisis. Whether it’s an app or a crisis hotline, think about how you want employees to be able to reach you during a crisis.
Crisis Comms Best Practices: Additional Resources
There is A LOT that goes into a crisis communication plan. While these four tips get you started, we know that there is a lot of strategizing, planning, and preparing to do to be successful in navigating a crisis. So, use these free resources to help form your strategy:
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