Last updated on August 26, 2023 at 10:00 pm
Text messaging has become an integral part of our lives. But it’s not solely a marketing tool or for personal communication. Companies can also tap into the power of text messaging for internal communication with employees. From sending essential updates to fostering real-time engagement, texting has proven to be an effective and efficient channel for connecting with employees. We’ll share a few ways we’ve seen texting used successfully as part of an internal communication strategy.
Why Use Text Messaging for Internal Communication?
Texting offers several distinct advantages that make it a valuable tool for engaging employees and fostering effective company communication.
- Real-time communication. Whether it’s a crisis or a time-sensitive task, text messages ensure that employees receive the message promptly, increasing the chances of timely responses and actions.
- High open rates. Text messages have incredibly high open rates. This high level of engagement ensures that your internal communications are more likely to be seen and absorbed by employees.
- Mobile. By using text messaging for internal communication, you can always reach employees. This accessibility is especially valuable for frontline workers who may not have regular access to computers or business email.
- Complements other channels. Text messaging should be considered as part of a comprehensive internal communication strategy. When used with other channels like email, intranet, and employee apps, text messaging enhances the overall reach and effectiveness of your internal communications.
Remember, an effective text messaging strategy requires thoughtful planning, relevant content, and a consideration for the diverse needs of your workforce. When done right, text messaging can be a powerful tool for improving internal communication and driving positive outcomes for your organization.
How Text Messaging Fits Into Your Channel Mix
A successful internal communication strategy relies on a diverse mix of channels that cater to the varied preferences and needs of your employees. Let’s talk about how text messaging can fit seamlessly into your channel mix.
- First, not all channels are fit for the same purpose, right? Mapping out what channels you currently have and how you use them to achieve your goals is a smart place to start. This will help you find the gaps in your channels and reach and tell you where texting might fit.
- But it’s just as important to figure out how you want to use texting. Is it a crisis communication channel? Or do you intend to also use it for compliance communications? What about for employee onboarding to welcome new hires who aren’t set up on other systems yet? Figure out what role texting will play for you and where it fits with the other channels you use for each type of communication.
When integrating text messaging into your channel mix, it’s essential to strike the right balance and avoid overusing this communication method. Not all messages require immediate attention, and some may be more suitable for other channels. Understanding your employees’ preferences and communication needs will help you tailor your use of text messaging for internal communication.
5 Ways to Use Text Messaging for Internal Communication
When incorporating text messaging into your internal communication strategy, it’s essential to have a clear plan in place to maximize its effectiveness. Here are five strategies to help you make the most of text messaging for internal communication:
- Emergency Notifications. Whether it’s a safety alert, a sudden change in operations, or a critical update, text messages can reach employees immediately, ensuring that they stay informed and take action promptly.
- Timely Reminders. Use text messaging to send reminders and announcements to employees about important events, meetings, deadlines, or policy updates. These concise messages help keep employees on track and informed about company happenings.
- Operational Announcements. Location closures, recalls, or other announcements that impact scheduling and daily operations can be sent via text, saving you and your teams valuable time.
- Employee Feedback Requests. Increase participation in surveys by texting them to your employees.
- Employee Training. Sending short, bite-sized training content (called Microlearning) via text messages allows employees to access relevant information on-the-go and promotes continuous learning.
When implementing these strategies, keep in mind the importance of timing and relevance. Texts should be concise and to the point, delivering only the most critical information.
Finding the Right Texting Partner
When choosing a texting vendor for your internal communication needs, several key features are worth considering. Here are the essentials to look for when finding a texting partner:
- Reliability and Security. Ensure that the texting vendor you choose offers a reliable and secure platform. Text messages may contain sensitive information, so it’s crucial to select a vendor that employs robust security measures to maintain the privacy of your internal communications.
- User-Friendly Interface. Look for a texting platform that is easy to use and allows you to easily send, manage, and track text messages. A simple and intuitive interface will save you time and effort when crafting and sending messages to your employees.
- Segmentation. Look for a texting vendor that allows you to target text messages however you need to. This increases the flexibility of text messaging for internal communication and ensures that employees only receive messages that are relevant to them.
- Customer Support and Training. Check the vendor’s customer support and training offerings. A reliable partner should provide assistance and training to help you make the most of the texting platform’s features and functionalities.
- Scalability. Many texting providers offer limited texts per month. As your company grows, this might make texting become less affordable. The texting platform you choose should be able to accommodate your future needs and accommodate an increasing number of users.
By carefully evaluating these traits and features, you can find a texting partner that aligns with your communication goals. A reliable and efficient texting platform will play a crucial role in fostering open communication, connecting with employees effectively, and contributing to a more engaged and informed workforce.
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