App Metrics & Analytics
Track employee app and mobile intranet success in real-time with our analytics platform.
theEMPLOYEEapp is an employee app and intranet for the modern workforce. Included within our internal communication platform is an analytics portal to track your success and adjust your strategy in real-time.
Key App Metrics in 2025
1. Engagement & Reach
To understand true adoption, start with metrics that measure how widely the app is being used:
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Active User Rates (DAU/WAU/MAU): Track daily, weekly, and monthly active users to assess long-term relevance.
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Open & Read Receipts: Monitor push notification visibility and message reads to ensure communication is landing.
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Page Views & Feature Clicks: Identify high-traffic areas like the newsfeed, employee directory, or training materials.
📊 Tip: Compare DAU to total workforce size to calculate your app’s penetration rate.
2025 Insights & Competitive Edge
The landscape of employee communication is shifting fast. Companies leading in 2025 focus on:
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Mobile-First, Data-Driven Comms: Analytics must drive strategy, not vanity metrics. (Firstup)
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SMS vs. App Engagement: Average email open rates hover at 33%, while app notifications consistently outperform.
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Frontline-Specific Analytics: Offline acknowledgment, tap-through rates, and geographic insights are crucial for dispersed teams.
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AI-Personalized Content: Apps now tailor content based on role, behavior, and previous engagement.
Analyze Trends
Use our dashboards to understand whether or not your internal communication strategy is successful.
Optimize Content Strategy
Discover what content performs best with your employees with our analytics dashboard to create an engaging content strategy.
Grow Adoption & Use
With real-time metrics, drive app adoption and active users more easily.
Content Performance & Insights
Gain valuable insights into how your remote and frontline workers are using the mobile app and intranet.
Gain quick insights on app adoption and use
Learn what content is most popular with employees
Track employee engagements on content
Pivot your strategy in real-time to reach business goals
App & End User Activity Monitoring
Use our communications analytics dashboard to track app usage and manage user/admin activity easily.
Find app super users with end-user activity reports
Track new registrations, active users, and logins
Manage app administrators with admin activity reports
Edit comments on the platform
User Intent Insights
Leverage communication metrics to learn about end-user behavior and patterns to create better content strategies.
Filter all reports by time, group, and platform (intranet/app)
Track common searches to learn what employees need
View top banner images to understand user behavior
Push Notification & SMS Analytics
Track your SMS texts and push notifications in our analytics portal.
View push notification metrics, including messages sent, unsubscribes, and send errors.
Track SMS notification metrics, including texts sent, unsubscribes, and send errors.
Analyze push notification analytics by type of mobile device (Android and iOS)
View total views and unique views of all push notifications
Measure Your Effectiveness in Real-Time
Measuring the effectiveness of your communication is what will set your internal communication strategy apart. Our internal communication analytics dashboards show you active user data, top content, administrator activity, and more.
Watch this short video to learn more about our internal communications metrics and dashboards.
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“I love that we finally have a way to effectively engage and communicate with employees while out of the office.”
“We have employees who don’t take their computers home or have work email on their phones. This helps them stay connected no matter where they are.”
“Our employees appreciate an app that keeps them up-to-date. theEMPLOYEEapp has exceptional service and provide quick responses.”
“The app keeps our team members connected. A lot of our team members use shared workstations, this allows them to have access on their own devices.”
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