Caesars Entertainment

The Challenge: Engaging and Informing 50,000 Frontline Employees

Caesars Entertainment, a global leader in gaming and hospitality, operates more than 50 properties, including iconic names like Horseshoe, Harrah’s, and Flamingo. Each of these locations has its own culture and management style, spread across three continents, with the bulk of its workforce — nearly 50,000 of the 58,000 employees — operating without corporate email addresses. The team includes a diverse range of roles, from table game dealers to valet attendants, most of whom do not work behind a desk.

This created a communication challenge: how could Caesars ensure all employees, especially those without corporate email, had timely access to critical company updates? How could they connect frontline workers with management while ensuring that communication remained relevant, timely, and personalized?

Caesars needed a solution that would allow them to engage all employees effectively, tailoring messages to different roles, ensuring supervisors received management-level updates, and keeping communications efficient and focused. The Caesars employee portal became essential in facilitating this need, and Caesars sought a solution that would redefine how its workforce stayed connected.

The Solution: CaesarsToday Employee Portal

In the spring of 2014, to tackle this challenge, Caesars launched CaesarsToday, an employee communication app built on theEMPLOYEEapp platform. This app revolutionized how Caesars communicates with its frontline staff by providing an intuitive, mobile-first communication platform.

Key Features of the Caesars Employee Portal:

1. Privacy & Security

Access to the CaesarsToday app is restricted to authorized Caesars employees only. When an employee leaves or transitions to a new role, their access is updated to reflect their new status. Those no longer employed lose access to the app and all its content.

As many Caesars employees do not have corporate email addresses, CaesarsToday offers a secure and cost-effective way to deliver critical information directly to employees’ smartphones. Previously, important updates were shared via back-of-house bulletin boards, websites, or 1-800 numbers, which were less efficient.

2. Unified Communication

With numerous properties and brands under its umbrella, CaesarsToday enables seamless communication from corporate management while providing localized, relevant updates specific to each employee’s role and property. Employees stay informed about both corporate-level news and property-specific developments.

3. Targeted Communication

Through a carefully structured content folder system co-developed by Caesars and theEMPLOYEEapp, employees can easily access information specific to their job functions and location. Whether it’s schedules, HR manuals, or property updates, the content is tailored to meet each employee’s needs.

4. Robust Analytics

CaesarsToday allows management to track app usage and content engagement through a comprehensive analytics platform. This data helps Caesars understand which content resonates with employees and when they are most likely to engage. For example, aligning the release of key updates with payroll or schedule publications has shown to significantly increase employee interaction with other corporate content.

5. Increased Engagement

The app’s content management system (CMS) allows Caesars to create employee groups and distribute targeted information to specific classifications. For instance, valet supervisors can send parking alerts or event notifications directly to parking attendants’ smartphones, while housekeeping staff receive relevant updates to their roles. This personalized approach increases engagement by ensuring that employees only receive information relevant to their job function.

6. Real-Time Communication

The CaesarsToday app enables immediate dissemination of information. HR professionals and supervisors can quickly upload and share important updates, ensuring that employees receive the information they need, when they need it.

7. Alerts & Notifications

Since CaesarsToday is a native app, it allows employees to receive real-time push notifications and text alerts directly to their mobile devices when new content is added. This feature is especially useful for delivering critical messages, such as emergency alerts or health and wellness deadlines, helping employees stay informed and act promptly.

Overall, CaesarsToday enhances communication, engagement, and efficiency within Caesars Entertainment, ensuring that employees remain connected and informed in real time.

Caesars Entertainment & theEMPLOYEEapp Successes

“Our workforce at Caesars is very unique. With tens of thousands of employees and hundreds of employee roles and responsibilities, theEMPLOYEEapp allows us to quickly and cost-effectively provide our employees with a mobile solution that allows them to conveniently receive messages and important information. Until now, this was only available at the back of house, on the phone, or at special computer kiosks on premise when the employees are off shift.

When rolling out the CaesarsToday app to our properties, we have fostered conversations with our employees regarding how, what and how much we communicate to them and whether or not they value these communications. Our HR team is committed to furthering employee engagement and recognizes the importance of communications in doing so. theEMPLOYEEapp is one important component of our effort to further this corporate goal.”

— Kitty Conrad, VP of Government Affairs and Communications, Caesars Entertainment

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