Last updated on April 26, 2023 at 02:33 pm

rue21 is a fast-fashion retailer with 760 stores across the United States. Before launching theEMPLOYEEapp, rue21 would communicate with their managers using their registers and a binder system. Only managers could access emails, policies and procedures, and other documentation through the register system or a binder. 

rue21 knew they needed a mobile-first solution to improve their connection with their Millennial workforce, streamline communications, save money by reducing printed materials, and improve the overall employee experience.