Last updated on May 9, 2022 at 04:56 pm
Veterans United Home Loans is the nation’s largest VA lender. They are headquartered in Columbia, MO and have over 5,000 employees.
Creating a Digital Employee Experience That Extends Workplace Culture
Veterans United employs over 3,900 employees with multiple office locations. At VU, culture is of paramount importance and a huge focus. Since 2016 they have been named a “Great Place to Work” by Fortune Magazine, but they knew they needed more and better ways to connect employees from all their locations and be able to target content.
“Email is necessary, but it’s boring,” says Cooper Lefler on why VU decided to take their communications strategy mobile.
“We had a few things we needed on a mobile platform. Luckily, everybody in our company has an email and access to a desktop or a laptop. It was when they were away from work that we were concentrating on.”
The team at Veterans United knew a mobile solution would help them achieve their goals of being able to share both need-to-know and nice-to-know information, reach all their employees and their families wherever they were, and cultivate their desired culture.
VU’s Use Case
• Give employees access to documents, workplace resources, and other on-the-job info on a platform they can access from anywhere.
• Share more engaging content (e.g. their radio show, Veterans United TV) on a platform that lets them also engage with their audience.
• Go-to channel for all COVID-19 related information throughout the pandemic.
• Share resources from teams across the organization (e.g. Be Well team’s wellness tips, financial tips from the finance team, etc.)
of staff have registered for the app
active users every week
look forward to coming to work every day
Communicator Spotlight: Cooper Lefler
Cooper is the Culture Team Lead at Veterans United and is responsible for internal cmomunications. Prior to being a comms professional, Cooper got his start in the radio business as a program director, production director, music director, writer, and more. He’s used these skills—as well as his marketing experience—to create an internal comms strategy that actually engages employees and builds culture.
“A great workplace culture can start anywhere as long as it starts! If it comes from the top-down, that’s great. But it doesn’t have to. Is it a little easier if it does? Yes, as long as it’s genuine, not forced, and not patronizing.”
Culture Team Lead