Last updated on May 12, 2022 at 03:49 pm

With over 50 properties, Caesars Entertainment struggled to effectively communicate with and engage their 58,000 hospitality employees. 50,000 of whom do not have company email addresses.

Given the nature of its workforce, Caesars wanted to find a way to simultaneously and instantaneously communicate with their employees. However, it was important that the Company be able to target its communications to its different employee audiences. Learn how they did it.