In the spring of 2014, to tackle this challenge, Caesars launched CaesarsToday, an employee communication app built on theEMPLOYEEapp platform. This app revolutionized how Caesars communicates with its frontline staff by providing an intuitive, mobile-first communication platform.
Key Features of the Caesars Employee Portal:
1. Privacy & Security
Access to the CaesarsToday app is restricted to authorized Caesars employees only. When an employee leaves or transitions to a new role, their access is updated to reflect their new status. Those no longer employed lose access to the app and all its content.
As many Caesars employees do not have corporate email addresses, CaesarsToday offers a secure and cost-effective way to deliver critical information directly to employees’ smartphones. Previously, important updates were shared via back-of-house bulletin boards, websites, or 1-800 numbers, which were less efficient.
2. Unified Communication
With numerous properties and brands under its umbrella, CaesarsToday enables seamless communication from corporate management while providing localized, relevant updates specific to each employee’s role and property. Employees stay informed about both corporate-level news and property-specific developments.
3. Targeted Communication
Through a carefully structured content folder system co-developed by Caesars and theEMPLOYEEapp, employees can easily access information specific to their job functions and location. Whether it’s schedules, HR manuals, or property updates, the content is tailored to meet each employee’s needs.
4. Robust Analytics
CaesarsToday allows management to track app usage and content engagement through a comprehensive analytics platform. This data helps Caesars understand which content resonates with employees and when they are most likely to engage. For example, aligning the release of key updates with payroll or schedule publications has shown to significantly increase employee interaction with other corporate content.
5. Increased Engagement
The app’s content management system (CMS) allows Caesars to create employee groups and distribute targeted information to specific classifications. For instance, valet supervisors can send parking alerts or event notifications directly to parking attendants’ smartphones, while housekeeping staff receive relevant updates to their roles. This personalized approach increases engagement by ensuring that employees only receive information relevant to their job function.
6. Real-Time Communication
The CaesarsToday app enables immediate dissemination of information. HR professionals and supervisors can quickly upload and share important updates, ensuring that employees receive the information they need, when they need it.
7. Alerts & Notifications
Since CaesarsToday is a native app, it allows employees to receive real-time push notifications and text alerts directly to their mobile devices when new content is added. This feature is especially useful for delivering critical messages, such as emergency alerts or health and wellness deadlines, helping employees stay informed and act promptly.
Overall, CaesarsToday enhances communication, engagement, and efficiency within Caesars Entertainment, ensuring that employees remain connected and informed in real time.
Implementation Challenges & Lessons Learned
The CaesarsToday deployment was a success, but it came with a fair share of challenges — and valuable lessons on how to overcome them.
One key issue was device access and ownership. Some frontline employees didn’t have smartphones, so Caesars offered subsidized devices and created shared app stations on-site to ensure everyone could participate.
Resistance from managers who were used to traditional communication methods was another hurdle. Many preferred bulletin boards over digital platforms. To build buy-in, Caesars conducted workshops that demonstrated how digital tools saved time and improved message clarity.
Content overload quickly became a problem as early versions sent too many messages, leading to notification fatigue. To fix this, they implemented clear content governance and scheduled quiet windows to prevent over-communication.
Localization was also critical. Each property had its own communication style and tone, so Caesars empowered property-level editors to tailor messages for their teams.
Training and support were vital to ensure adoption. Caesars set up in-person help desks, provided easy video tutorials, and distributed quick-start guides to help employees get comfortable using the app.
Lastly, keeping content fresh was a challenge. In the early stages, outdated posts reduced engagement. Caesars responded by assigning content owners to specific functions and conducting monthly audits to remove stale material.
These steps helped Caesars refine their governance, maintain strong engagement, and ensure the platform stayed valuable, relevant, and trusted by employees.
