Ryman Hospitality Properties launched theEMPLOYEEapp in December 2022. With so many deskless employees, the communication team at Ryman knew that they needed a better way to communicate with their workforce.

“Email is not practical for real-time updates for frontline workers,” says Hannah Vincent, Ryman’s Corporate Communications Associate. “An employee app gives us the opportunity to share updates every day or multiple times a day without flooding inboxes. And it gives employees a place to see what is happening across our brands in a timely manner.”

Learn more about how they implemented their mobile app for employees and about their highly engaging mobile content strategy.