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Crisis Communications Tips from Brilliant Ink, Davis & Co., and theEMPLOYEEapp (Infographic) - theEMPLOYEEapp

Crisis Communications Tips from Brilliant Ink, Davis & Co., and theEMPLOYEEapp (Infographic)

Crisis Communications Tips from Brilliant Ink, Davis & Co., and theEMPLOYEEapp (Infographic)

Last updated on November 16, 2022 at 05:15 pm

COVID-19 was an incredibly difficult time for internal comms professionals. There was no roadmap in place yet for how to navigate a crisis of that magnitude. The pandemic proved that having the ability to communicate with all employees in an organization is essential. This is especially true as more employees work remotely (and often for the first time). So, we hosted a webinar featuring our Director of Client Strategy Amy Jenkins, CEO of Brilliant Ink Ann Melinger, and CEO of Davis & Co. Alison Davis to talk about crisis communications tips for large-scale crises. In this infographic, we’ve compiled our their top recommendations on how to best communicate with employees not just during COVID-19, but during any crisis.

Crisis Communication Tips

  1. Better leadership. Lead with humanity, and be vulnerable. Leaders should block time every day to check on people.
  2. Set a regular cadence. Set an expectation for employees on when they will receive information.
  3. Get to know your audience. Think of the people in a factory or truck. How do you ensure they have a positive experience?
  4. Take care of yourself. Put your oxygen mask on first, so you can be more equipped to help others.
  5. Don’t stop once it’s over. Use metrics and feedback. Assess what was the right cadence, amount, and use of channels.

crisis communications tips infographic  

Crisis Comms Resources

For more information about how to communicate through this crisis, read our blog about crisis communications tips for frontline teams. And don’t forget to check out the amazing resources that Brilliant Ink and Davis & Co. have on their websites for communicators.

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